Movie, Television and Media Industry

JunHe was one of the first Chinese law firms to develop a presence in the film, television and media industries. By providing outstanding legal services to leading film and television production companies, JunHe has established itself as a leader in the field and has attracted top legal talent to its team of professionals. It excels at legal research, compiling business data, and communicating with clients. JunHe has not only formed a well-educated work team with hands-on experience and the professional qualifications required at home and abroad, it has accumulated a large number of clients with whom it has maintained excellent relationships. 


With extensive experience and in-depth insight, JunHe provides exceptional legal advice, which takes in to account the unique characteristics of the industry. Over the years, JunHe has advised on numerous matters including, but not limited to, financing, M&A and listing in the film, television and media industry; film and television programs’ planning, shooting, introduction and licensing; design, production, shooting, product placement, and celebrity endorsements in the advertising industry; acting agency for artists and dispute settlement. 


Legal services provided by JunHe include:


  • Advising clients on financing and M&As in the film, television and media industry; 

  • Participating in negotiations between all parties and designing a legal protection scheme according to the specific business needs; 

  • Providing legal opinions or theme memorandum per any specific request from clients; 

  • Due diligence on the qualifications and performance ability of the counter party; 

  • Drafting and reviewing investment agreements, distribution agreements, and merchandising right licensing agreements in relation to movie and television series, employment agreements for creators and actors, introduction agreements, product placement agreements in relation to film and television series, artist agency contracts, and other documents in relation to the film, television and media industry;    

  • Advising on the protection of intangible assets such as copyright, trademarks and franchise rights in the special context of the movie, television and media industry;

  • Assisting clients in completing various administrative approval procedures as required by the industry; 

  • Assisting clients in settling disputes in the movie, television and media industry, and representing clients in lawsuits and arbitration. 

Recent Representative Cases

Co-production of Earth: One Amazing Day by SMG Pictures and the BBC


SMG Pictures and the BBC co-produced the film Earth: One Amazing Day. JunHe, acting on behalf of SMG Pictures, participated in the negotiations with the BBC with respect to the co-production agreements, as well as the distribution agreement and its amendment for the Chinese territories. During post production, JunHe participated in the drafting and amendment of various contracts in connection with distribution and publicity, new media authorizations and derivatives development licensing. 


SMG Pictures’ acquisition of Xi’an Jaywalk Media & Entertainment Co., Ltd. (830951) controlled by Yang Mi and others


SMG Pictures acquired Xi’an Jaywalk Media & Entertainment Co., Ltd. (formerly Xi’an Tongda) by share transfer and private placement, which enabled the high profile actress Yang Mi and her manager to achieve Haining Jaywalk’s backdoor listing through Xi’an Tongda, the shell company. During the transaction, we provided complete legal services to SMG Pictures, including advising on the transaction structure, due diligence on the relevant companies (including in respect to the assets and business transfer arrangements between the relevant companies), and reviewing and revising the transaction documents. We also advised SMG Pictures on various issues, such as reorganization, post-transaction operations, registration and the filing of the share transfer. 


Introduction of the Information Network Transmission Right and Terrestrial TV Broadcasting Rights for NBA Events by Oriental Pearl (SH. 600637) 


Oriental Pearl introduced the information network transmission rights and terrestrial TV broadcasting rights for NBA events, from NBA Hong Kong. Due to the complexity of IPTV, OTT and mobile TV operated by Oriental Pearl, the parties had different understandings of the definitions and specifications of the said platforms; thus, the relevant agreement needed to be drafted and revised according to China’s actual conditions and Oriental Pearl’s technical characteristics. JunHe participated in the communication and coordination with Oriental Pearl, and in the review and revision of the agreement, and facilitated the execution of the agreement and the completion of transaction. 


A dispute involving the Muse Dress trademark and unfair competition 


JunHe, on behalf of Hunan Happy TaoBao Cultural Communication Co., Ltd., instituted a lawsuit against several defendants, including Guangdong Blue Flame, in respect to a dispute over the trademark of Muse Dress, a reality TV show, and unfair competition and infringement. JunHe provided full legal services to the client in the lawsuit, including evidence collection, conclusion of the lawsuit, application for injunction, and participation in the hearings. Particularly, in the hearing for the application for the injunction, JunHe applied PPT to compare the similarity between Muse Dress and the infringing programs in a detailed way, clearly presenting the facts involved in the case and the grounds for the plaintiff’s claims. Great pressure was placed on the defendants, which in turn gave the client leverage to negotiate a satisfactory settlement for the client.