2026.05.27
JunHe recently acted as the special legal advisor for Pathway Capital and assisted in the completion of its Series A investment in the pet food brand Petour. The funds from this transaction will be used for Petour's brand building, product research and development, channel system construction and overseas team expansion, accelerating its global layout.
Founded in 2019, Pathway Capital focuses on the consumer sector and systematic layouts in the pet food industry. It has invested in leading companies such as Fubei, Weishi and Kairuisi, and in 2025 it established a pet industry fund, focusing on opportunities for the Chinese pet industry to expand globally. Petour is a key player in the pet industry fund's overseas expansion.
Founded in 2023, Petour provides quality pet food to pet owners in the United States, Thailand, Malaysia, the Philippines and other Southeast Asian countries through its own brands Bite of Wild and Mr. Vet. With outstanding products and localized operational capabilities, Petour became a leading brand in dry cat food sales in Southeast Asia in 2025 and was awarded the 2025 TikTok Shop Industry Influence Brand. It maintains top sales positions on TikTok and Shopee platforms in core markets such as Indonesia, Vietnam and Thailand.
As the special legal advisor for this transaction, JunHe provided comprehensive legal services to Pathway Capital throughout the process. This included legal due diligence, the review and revision of documents such as the investment and shareholder agreements and support for the transaction negotiations. We ensured the legality and compliance of the transaction and its successful implementation. JunHe coordinated and promoted the project with Pathway Capital, Petour and the various intermediary agencies, receiving recognition and high praise from all parties.
JunHe has been involved for a long time in areas such as consumption upgrade, pet economy, private equity investment and the globalization of Chinese enterprises. Relying on its integrated legal service network and professional capabilities, JunHe provides full lifecycle legal services to investment institutions and growth-oriented enterprises, helping clients seize market opportunities and achieve high-quality development.
The lead partner for this project was CHEN, Xunan and the handling partner was LI, Haifeng.
